As of January 2026, Sazka has become Allwyn. The company has adopted the name of its parent group, which grew out of Sazka and was known as Sazka Group until 2021.
Allwyn Česko is the largest lottery operator in the Czech Republic, boasting a 70-year history (founded in 1956 as Sazka). Through constant innovation and a commitment to responsible gaming, it provides customers with the broadest portfolio of games and daily entertainment. Its flagship product is Sportka, a household name with a legacy of over 65 years. Since 2014, the company has also operated Eurojackpot, one of Europe’s largest lottery games. The brand’s entertainment family further includes scratch cards, sports betting, and instant games. Allwyn offers its products via the online gaming portal www.allwyn.cz and through an extensive retail network of over 8,000 points of sale across the Czech Republic. Allwyn terminals also serve as hubs for everyday transactions, including bill payments, mobile top-ups, and parcel pickups.
Allwyn is a pioneer in responsible gaming. In addition to maintaining internationally audited certifications from European Lotteries and the World Lottery Association, the company develops its own "Play with Reason" (Hraj s rozumem) project and runs prevention programs in partnership with non-profit organizations.
A major supporter of Czech sports and para-sports, Allwyn also runs its own Allwyn Champs program for young athletic talent. The company is a primary partner of the Karlovy Vary International Film Festival and is deeply committed to community support.
Allwyn takes a creative approach to sustainability through the upcycling of scratch cards. Under its reLosy platform, the company has already produced "Kickz" sneakers, two furniture lines, the "rePuk" deodorizer, the "reBoard" skateboard, and a prototype for a verticalization cube.
Allwyn Group, the parent company of Allwyn Česko, is a leading international lottery and gaming operator. Beyond the Czech Republic, it has a presence in Austria, Greece, Cyprus, and Italy, operates the UK National Lottery, and is active in the Americas. Following the acquisition and rebranding of Camelot Illinois, it operates the lottery in the U.S. state of Illinois under the name Allwyn North America. Allwyn is part of the multinational investment group KKCG, which operates in over 40 countries.
Learn more at www.allwyn.cz and www.allwyn.com.
