The Magnesia brand is now a proud partner of the Peace Cycling Race, which takes place from 30th May to 2nd June 2024 in the Jeseníky Mountains. For the racers and their fans, the company has prepared chillout zones at the finish line of each stage with a tasting of Magnesia Plus functional waters and a rich accompanying programme. Fans can also compete for a Magnesia drinking program for the whole month at the cycle simulator.
"Proper drinking and sufficient magnesium intake is essential for an active lifestyle, and this is doubly true for athletes. Magnesium is one of the most important elements for sports performance, as it helps maintain proper nerve and muscle function. The human body cannot make magnesium on its own, so it is essential to ensure that it gets enough from the diet or drinks. In addition, the new functional mineral waters Magnesia Plus are enriched with vitamins and minerals, positively influencing maximum performance and subsequent recovery. We are happy to support athletes and spectators with our products," comments Karolína Šimonová, brand manager of the Magnesia brand, on the cooperation with the cycling race.
The drinking regime will be used by the entire organizing team, and samples will be available for testing by all fans in the start and finish cities. There will also be two new products this year - Magnesia Plus Boost and Magnesia Plus Revital. Boost, with a refreshing tangerine, lime and ginger flavour, contains added vitamins B6 and B12 to help reduce fatigue and exhaustion levels. Vitamin E in the Revital variant with grape wine and aloe vera helps to protect cells from oxidative stress, making it ideal for recovery after physical exertion.
"We are very grateful for the support of a strong partner, because the great performances at the Peace Race are not only given by the cyclists themselves, but also by the organizing committee and all the volunteers and people who help to ensure a smooth and, most importantly, safe course. Providing a drinking regime with quality products will help a lot, while Magnesia is also preparing interesting activations for spectators on the course and at the finish destinations," said Robert Kolář, President of the race.
